At Brands Inside Out we help you define a clear brand message. Then we find an eye-catching idea, and a way to convince people to buy it. There’s no secret to what we do – just skill, and experience.

And because our reputation is on the line with every project, success is just as important to us as it is to you.

Whether you need to develop a campaign or refresh your brand, build on something you already have or create something entirely new, we can help.

Give us a brief





It’s not about the campaign. It’s not about the tweets. It’s not about a blog, a massive outdoor ad space, or a primetime TV ad. It’s not about an ad in the paper, or your spend on pay per click.

It’s about the idea, and the strategy. And that’s what we do best. (We’re pretty good at all the other stuff too.)

Sharpen. Clarify. Design.

So what do we actually do? We take the essence of your brand, and make sure it’s visible in everything you do. We sharpen your proposition, clarify your objectives, design your strategy, and deliver the creative.

What’s it all for? More customers, and more sales.

See how we do it



Everything we do helps you connect with more customers. Here’s how we do it:

Brands Inside Out Carl taking brief


We listen to you. Then we ask questions that get to the heart of the brief.



We could sit at our desks and imagine what it’s like to do what you do…



This is the most important thing we do. The strategy lays the foundations…



You’ll see a few ideas sketched out in a couple of drawings – all ready-to-go…



Developing a video? We know the best crew. Need an illustrator? We’ll put you in touch.

Brands Inside Out analysis


Our work doesn’t stop when the project goes live. We keep a close watch…



A down-to-earth passionate and most importantly successful Creative Director. His wealth of experience shines through and he's quickly able to grasp a clients' needs to achieve results. He's a genuinely decent and trustworthy person who goes the extra mile on every project

Helen Lockley
Head of Client Services, Portfolio

I have worked with Carl over a period of 10 or more years and he has been an absolute godsend. His creative ability is unquestionable. Carl brings so much more to the table as he offers holistic creative branding approach leaving nothing untouched. He's incredibly thorough it's pretty much like working with a business coach when you work with Carl simply because he looks at aspects of your brand and business that you just wouldn't think came under 'the branding hat'. He's a real genuine find the 'real deal’

Yvette Puliga
Personal Transformation Consultant

A friend recommended Carl at Brands Inside Out to me, who had worked with him for many years. I was setting up a new business and although I had a feel for what I wanted my brand to look like, Carl really took the time to listen to my thoughts and understand me to create the perfect “brand”. He has worked with me from startup, creating not only my brand, he has also created the look for my literature and website too.  His passion for what he does really comes across.  He gives constructive advice, is easy to work with and always goes the extra mile to make sure that each piece of work is carried out to the highest standard. I highly recommend Carl.

Alison Haw
Owner and Director, Funk-It-Up Clothing

What an amazing company! Carl has guided and developed everything about my new company and branding. Nothing is an effort and the personal touch/ideas when you’re busy with other things has been so crucial! 5 Star!

Samantha Pierce
Hoole Spa & Aesthetics Owner & Founder

We have our dance show tickets and programmes designed and produced by brands inside out, twice a year. As well as this our marketing tools are also regularly updated. Carl does a fantastic, professional job with amazing turn around speed which is essential to us to attract new customers. Nothing is too much trouble and I know the marketing tools we use are always of the highest standards. I would highly recommend for any business!!

Katie Louise Readman
KTZ Dance, Owner and Founder

Carl has been working with our business now for several months and I cannot recommend him enough

Charlotte Booker
Hygienic Plastic Supplies Owner and Director

Carl came to site at a very busy time and designed an artistic sitemap with very little input from us. Just cracked on and created a brilliant product without a hassle

Ethan Dowson
Mrs Dowsons, Owner and Director

When I begin thinking about The Chocolate Works, there was only one person I wanted to work with to develop our look and feel and our wider brand story. I’ve known Carl for many years both as a colleague and a friend, firstly in the marketing and creative communications industry - where the quality of his thinking and the energy and integrity of his approach helped win and deliver award-winning projects for top 250 companies - and latterly as an insightful and supportive creative professional in his own right running Brands Inside Out. A great guy with a wealth of experience, a true natural with an abiding and obvious passion for his work – you won’t find any better.

Guy Middleton
The Chocolate Works Owner & Founder