HOW

HOW WE WORK

Everything we do helps you connect with more customers. Here’s how we do it:

 

THE BRIEF

We listen to you. Then we ask questions that get to the heart of the brief. Who’s this for? How will we measure success? Where are the biscuits? We don’t go anywhere until we’ve clarified your objectives, needs, and budget – to get the project off to the best possible start.

 

RESEARCH

We could sit at our desks and imagine what it’s like to do what you do – but that wouldn’t give us the insight we need. So we get to work with you and your employees, whether that’s knuckling down in a call centre, or buckling up in a police car for the night shift. Really.

We don’t just research what you do, we also look at who your customers and competitors are, to get the complete view of your business. And then we bring everything together, aligning your consumer brand with your employee brand to make sure you deliver on your promises.

 

STRATEGY

This is the most important thing we do. The strategy lays the foundations for everything else to come: get it right, and the brand flies. The strategy we develop will have everything you need for success, including a plan of action, timeline, and costings.

 

CREATIVE

You’ll see a few ideas sketched out in a couple of drawings – all ready-to-go creative that you can start to develop immediately. We test them, and ask you to choose one you like.

The things you don’t see? All the hours of work that go on beforehand: the walls covered in drafts, the long process of selecting the best of the best ideas. The empty biscuit wrappers.

 

DELIVERY

Developing a video? We know the best crew. Need an illustrator? We’ll put you in touch. And what about that animation you wanted? Leave it with us. Whatever the demands of the project, we have a huge network of creative people with the right skills to deliver. We’ll keep you updated along the way, so you’re always in the know – and the project’s delivered on time, on budget.

 

ANALYSIS

Our work doesn’t stop when the project goes live. We keep a close watch on the results – and we’ll ask you for feedback to make sure we delivered on our promise: to get people to buy your brand.

Sound good? Get in touch.

hello@brandsinsideout.co.uk