Hoole Spa & Aesthetics: Relax, you’re in safe hands!

In April 2017 a friend who was in the process of acquiring an existing spa business in Chester, contacted us to see if we’d help with the rebrand. They’d already decided on the name, but needed a logo, signage, internal promotion, website, social media, brochure, leaflets, launch event and regular support to promote their seasonal offers. Well, we simply jumped at the chance!

We started by doing some analysis with the existing business customers to identify the best messages and channels of communications for Hoole Spa & Aesthetics audiences. We then drew up a brand strategy to build the key marketing channels in phases to help manage time and budgets.

We worked closely and collaboratively with Samantha, the owner, to develop the foundation of the brand by doing a variety of hand-drawn logos initially before producing the artwork. Once the logo and colours were established we focused on rebranding the exterior of the building and raising awareness through social media while the website was being built.

We helped organise and manage an Open Evening in July where the new owner launched and introduced Hoole Spa & Aesthetics to existing and new customers.

Result

Hoole Spa & Aesthetics opened in July 2017 and since has gone from strength to strength. It has retained the previous customer base, increased new customers/revenue month on month, introduced new services and is now in the process of adding E-commerce to the website.