Puliga: launching an Italian leather boutique in Leeds

We were given an all-in-one project to launch a new boutique in Leeds. We found the best location, and designed the interior and exterior of the store. We sand blasted the walls. We put in new windows, doors and signage. Inside, we went for open spaces, clean lines and retro furniture.

Then we put together the launch strategy. We developed the name and the logo, as well as promotional materials for adbikes and direct mail. We developed the website, designed the bags, receipt cards and stationery. And then we threw a massive opening party with special guests from the fashion scene to let everyone know about it.