Hop. Skip. Jump. These should be simple things for a seven-year-old, but Sport Wales wanted to make sure that parents and teachers were encouraging children to develop their physical skills, confidence and motivation to take part in physical activities.
We worked alongside the Edge to produce an animated character called Amelia. We animated Amelia’s story at different ages, showing how physical literacy benefited he throughout life. It was a bilingual production that worked across video, print, and online animations.
It’s been running for over two years – with growing impact and viewing figures.